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Since 2003, I have had a subscription to Sirius-XM satellite radio. Well, back then, it was just Sirius. The reason I subscribed was because I live on the Oregon Coast, and the radio stations we got here were either extremely amateurish with limited programming choices or scratchy, barely tuned-in stations from cities hundreds of miles away.
I used to work in radio. I love radio. I love DJs and curated programming and music I wouldn’t hear if someone didn’t play it on the airwaves. (Yes, I have a Spotify account and Pandora, too, and I read too many music blogs, and I sample a lot, and I buy too much, and . . . oh, never mind.)
I can’t believe I’ve had Sirius for fifteen years. I generally listen to the same station for music, although I do sample other channels as well. And I’m addicted to one of the news-talk stations, although it makes me feel slightly dirty (and crazy) when I listen to it. (Am I one of society’s close-minded cuckoo birds who only believes the conspiracy theories shouted on those channels? Or am I an informed consumer who also reads newspapers [daily] and consumes other news sources? Or am I both? [Don’t answer that.])
Sirius runs ads for its myriad of channels on its airwaves (satellite waves?), and one of the current ads pleases me to no end. It begins something like this, “Because we live in the future . . .”
And that phrase stops me cold every time. Sirius XM is advertising its app, so that you’re no longer tethered to a Sirius-only device—like a speaker or the system built into a car—but I’ve been using the Sirius app for two or three years now (maybe more), so that doesn’t feel like the future to me.
In other words, I don’t care about what they’re advertising. I care about how they’re pitching it.